Keep it short and informative.ĭefine the problem your audience is facing and introduce your solution. It can be a short text with the most significant events, a timeline with dates and achievement details, an interactive presentation, or a video, you choose.ĭon’t add unnecessary information in long paragraphs that your audience won’t ever read. Here you have the creative freedom to introduce the history of your company in the most compelling way. Keep in mind that a powerful mission statement should be realistic, simple, and relatable. Once you identify your values and what matters to you, this will give you and your audience a common ground. Tell them not only what you do, but also why you do it, why your company exists. It’s important to deliver this message to your audience because many people make a decision based on it. Let’s go through some of these points.ĭefine what makes your company unique, what’s your purpose. This includes your mission and vision, your history, the value your products or services provide, visuals, testimonials, and more. However, there are some most commonly used sections that companies add to their pages. There are no strict guidelines you should follow and no fixed structure for an About us page. Think about this page as a self-introduction that includes all the details your audience should know about your company. It’s often used by companies to connect with their audience and show their authenticity through creative design and text. The About Us page is a page that informs your readers about your company, its history, mission, and vision. Use this page as another opportunity to connect to your audience, build a strong relationship with them, and give more insight into your business. Creative About Us Page Examples and TemplatesĮven though this page is “about you”, you should consider your target audience while writing content for it.In this article, we’ll break down what makes a great about us page, what to include in it, tips on writing an about page, and examples. Not enough text will leave your audience wondering. Adding too much text without visuals will be overwhelming. To write and design a great About Us page, you should find the right balance of text and visuals aligned in sections. The history of your company, your achievements, solutions, the team, testimonials, and any other information you decide to include. On this page, your visitors should be able to find everything they need to make a final decision. Whether it’s a one-pager or a classic multi-page website, you can’t leave it without a section or page that introduces your company. No website is complete without an About page.

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